Sales & Marketing
Performance branding from a B2B perspective: The best of both worlds
In B2B marketing, performance branding combines brand-building with measurable results. Discover how data-driven strategies create both trust and growth.
In B2B marketing, performance branding combines brand-building with measurable results. Discover how data-driven strategies create both trust and growth.
Many companies have not organized their data management effectively, leading to inefficiencies, errors, and missed opportunities. Fragmented data and manual processes slow down decision-making, leaving competitors ahead. With Master Data Management, you can gain control over your data, automate processes, and achieve a competitive advantage.
Europol's latest report reveals how criminal networks are increasingly using advanced digital techniques and legal business structures. Discover how businesses can protect themselves by utilizing risk management, data analysis, and UBO monitoring to counter this growing threat.
Clean data is essential for every company, but manual cleaning is time-consuming and error-prone. Discover how automated tools can efficiently keep your data clean, saving costs, ensuring consistency, and optimizing business processes.
AI, such as ChatGPT, optimizes sales processes by automating tasks like email personalization, administration, and market analysis. Success, however, depends on the quality of the input data and critically checking the output.
Brand preference is essential in the B2B buyer's journey, where decision makers often do 90% of their research before contacting them. This blog covers how brand loyalty and timing are crucial, and how a CRM system helps optimize the buyer's journey through relevant content and data analysis.
Een Ideal Customer Profile (ICP) is cruciaal voor gerichte marketing en sales in B2B-strategieรซn. Dit blog beschrijft de stappen voor het creรซren van een ICP, van data-analyse en verrijking tot het opstellen en toepassen van het profiel voor betere klantrelaties en een hogere ROI.
Use sales triggers to connect with customers at the right time. Identify signals such as business moves or new financings with CRM systems, social media and AI. This improves your timing, increases conversions and makes sales processes more efficient. Discover how strategic data analytics can optimize your sales.
Web forms are crucial for B2B companies. By leveraging external data and automatic data enrichment via APIs, leads can be processed more efficiently, optimizing marketing and sales.
Companies like Apple and Google ask for your D-U-N-S number, but how do you get this number and what do these companies use it for? In this article, we explain and discuss the benefits of having a D-U-N-S number
The integration of AI in credit management increases efficiency and accuracy, transforming the role of credit managers into more strategic tasks. Human expertise remains crucial in an AI-supported future.
We are KVK service provider, which gives us access to more and current data. This improves our services and provides clients with comprehensive and up-to-date business information. Discover more benefits in our blog.
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